Based in Milan, Open to Relocate

True innovation lies in empathy

With +3 years experience , I aim to create positive experiences.

Resume

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Hello,

Namaste,

Ciao!

I am Nidhi, a passionate and learning driven design practioner from India. I specialise in understanding complex insights and crafting services which are relevant for both users and organisations. I am looking for opportunities in Europe and India

Currently based in Europe, Open to Relocate

Service Design

User Research Methodology

Stakeholder Management

Product Lifecycle E2E

Design Strategy

Brand Positioning

Systems Thinking

Work showcased at

SDN Next Gen Conference 2025

Global Service Design Network

Finalist- Customer Insights and Feedback (Over 10,000 employees)

International Customer Experience Awards 2023

Saamuhika Shakti

The Nudge Foundation

Fair Collaboration Toolkit

EU National Institute of Culture

Good Interventions of 2024

Parsons MS Strategic Design and Management

Workshop : Revealing Contexts: Meeting Point on Art & Social Action in Asia

Mekong Cultural Hub

AIGA Design

American Institute of Graphic Arts

View Case Study

Service Design Strategy Projects

View Case Study B2B Ecommerce

View Case Study

UX Research Projects

My design journey so far..

2026

POLITECNICO DI MILANO

Masters in Strategic Design

Design Thinking & Strategy

Business & Innovation Tools

Service & System Design

Research & Customer Insight

2024

SHELL INDIA MARKETS PVT LTD

Service Designer & UXR

User-Centered Service Design – Designing complex B2B service experiences by mapping user journeys and aligning them with business needs.

UX Research & Insight Synthesis – Conducting qualitative research across global markets and translating findings into actionable design strategies.

Stakeholder Co-Creation – Facilitating cross-functional workshops to align internal teams and prioritize user-driven improvements.

Design Strategy Implementation – Embedding design thinking into product development to drive business impact and system efficiency.

Data-Driven Decision Making – Using KPIs (e.g., CSAT, order time) to evaluate and iterate on service interventions for measurable outcomes.

2022

SRISHTI INSTITUTE OF ART DESIGN & TECHNOLOGY

Bachelors in Business Services & System Design

Service Design

Systems Thinking

User Research

Design Strategy

Co-Creation

Testimonials

Download Resume

Arshi Bajaj
Building Design Excellence at Shell
"I had the opportunity of directly managing Nidhi for almost 2 years and got to observe her analytical skills and exceptional service design mindset up close. Nidhi is a swift learner and has demonstrated her skills of user research and service design in an highly complex product landscape in multiple instances. She takes ownership of her deliverables and manages expectations well."
Joel Gill
Head of Design at Shell
"What an absolute pleasure it was having Nidhi join our community of Experience design. Her flexible and pragmatic approach was greatly appreciated by stakeholders and colleagues alike. I admired her forthright but professional approach to all things and her willingness to contribute."
Hakan Gonen
Service Design Strategy & User Research
"I worked with Nidhi on quite a few projects at Shell Market Hub, and confidently I would say she is an exceptional service designer. She consistently demonstrated a keen ability to understand complex customer needs and translate them into intuitive and impactful design solutions. Her creativity, dedication, and collaborative spirit all helped in making her an invaluable asset for the team. I strongly recommend her for any role in the service design or user experience field."
Barun Sharma
Product Manager at Shell
"Nidhi has demonstrated exceptional knowledge and expertise in User Research Methodologies, including Contextual Enquiry and Heuristic Evaluation. Her contributions have been instrumental in distinguishing between "User Needs vs. User Wants." Her expertise in Aviation have empowered business stakeholders to make informed decisions, significantly reducing costs for Shell. Her skills in Visual Design, UX, and Graphic Design have not only helped our business grow exponentially but also built strong in-house capabilities."